MONEY WELL SPENT (LIBERTY OF LONDON FOR TARGET)
By the time I discovered Target’s high/low collaborations, many of the best had already come and gone. And what remained to be seen, while mostly wonderful in concept, was progressively worse and worse in execution. The first line/s I was cognizant enough to purchase from were the Loeffler Randall and Richard Chai collabs. And I bought heavily from both and still wear the pieces I purchased, and love them, and consider them pretty much classics. And they’ve, for the most part, held up really well. Good materials, good construction, worthwhile purchases. The collections since then, it pains me to say, have been an almost universal letdown, despite having some really great names attached. I bought heavily from the recent Rodarte collection, mostly because it’s Rodarte, but I’ve only worn one piece regularly. I liked the designs, they just weren’t well executed and not of great quality.
I haven’t bought anything from the very recent Gaultier collaboration and I have no desire to. The designs are awful, the fabrics are awful, and I could tell without trying anything on that it was all ill-fitting. It was a huge disappointment for me. I have no doubt that these one-off collections are the only way I’ll ever have a piece of many of these designers. Certainly my Alexander McQueen motorcycle jacket from his Target days will be the only thing I own bearing his name. When these collections come out sloppy and unwearable it’s a really big disappointment for me. I want to enjoy these designs and feel good about purchasing them and supporting these designers (in an insignificant way, I know). The Gaultier was a huge disappointment at the end of a long downward slope.
So, cue my surprise when early reviews of the Liberty of London for Target started rolling in and were extremely positive. I’d originally heard about the collection from, of all sources, my fashion unaware mother. She was quite surprised to have scooped me on the latest Target news, and admittedly, after the Rodarte, I was out of the loop. Her interest piqued mine, however, and I had to see what the deal was because, if I’m honest, I didn’t even know what Liberty of London was. I’m still not sure I totally understand this collection. I think Target bought the prints and then used them in a GIANT collection of everything from teapots to boxers to dresses. I don’t think Liberty of London had any part in the designs, aside from creating the prints, and I don’t think Target used their fabric in creating their product. Given that, the designs are pretty impressive. The first pictures that leaked left me warmish, but cautious. Floral print wellies? Count me out. But a flirty floral summer dress? Well, that’s heavenly. But if it was Target’s usual awkward brand of inspired design and shoddy realization, then you could count me out.
The fashion blogosphere started getting invitations to preview the collection and candid photos started popping up. The praise was starting to heat up, and the shots of Target’s staging (wall to wall, floor to ceiling florals) were pretty cool. My excitement was building. Then the massive Gaultier fail. The collection was pretty universally panned, despite also selling like crazy, which drove me nuts. I had just about resolved to stop caring about the Liberty collab when they opened their pop-up in NYC. The thing shut down after two days because it was so well received that the stock sold out almost completely in 48 hours. Blogs interviewed customers and got pictures of their hauls; people were completely crazy, spending easily $500 on turning their homes into Liberty print paradises.
My anticipation reached its peak on Friday when Racked announced that Targets across the country had started putting the collection out in stores two days early. It was like watching state after state fall on election night. Massachusetts was out early. Texas. Ohio. I didn’t know what the deal was in Chicago, but suddenly I was on a bus headed North, unable and unwilling to miss out on a minute of this collection. I got there just as a saleswoman was putting the dresses on the floor. I snatched up 4 of them and headed to the dressing room. The prints are, across the board, delightful. The fabric was, across the board, of quality. And the fit of the dresses was, almost across the board, perfect. I had some trouble with a shift dress, but I always do, as a lady with a smaller chest than hips. I had planned on just picking up one dress, as I’m now on a pretty tight budget, and I had already picked out the one based on the promo shots I saw. However, when I tried THIS DRESS on, I was convinced I needed two dresses. It was, without a doubt, the most flattering thing I’ve ever put on my body. It fell perfectly. It slimmed my hips, it drew attention to my bust, it hit right before my knees - at, easily, the best part of my legs. I was so amazed. I never expected construction this on from Target, but I was beyond excited to find it at a $30 price point.
Bottom line: If you you have a $10 and a $20, do yourself a favor and pick something from this collection up. Each print is perfect in its own way, so I suggest basing the decision around what colors make your skin look glowy. Not only did the shift dress not fit me quite right, but its mustard based print didn’t do much for my coloring. Or, buy something from their housewares collection (piggy bank, bedding set, throw pillows, motherfuckin’ bicycle -!!!!-). If you are a dude, there is Liberty for you. If you’re a small child, there is Liberty for you. There is Liberty (and justice) for all. And it’s all really cool, cheap, and well-made.
Price: Inexpensive. The dresses are half what the Gaultier’s are going for, and those dresses are made out of windbreaker.
Aesthetic: After google searching for Liberty prints, I was reminded that actually I did know about them. About a year ago they collaborated with Nike for a paisley men’s high top. I recalled a Fashionista article that asked if said sneakers were a good idea or over the top. I still don’t know. Luckily, there are no men’s sneakers in this collection. Sneakers I’m not sure about, but button downs, ties, even boxers covered in florals is cheeky and wonderful. I’m all for it. Today it rained like crazy. Look at these prints and it’s impossible to avoid a world where the sun always shines, the grass is always green, and the birds always sing.
Functionality: Some of it is pretty darn functional, but no, none of it is necessary for my survival.
Regret Factor: No way, baby!